What does your Twitter personal brand communications plan look like? Do you have a plan, or do you spend a lot of time tweeting about what you had for lunch or what movie you saw last night?

Along with creating on-brand original tweets that will resonate with your target audience, consider building a re-tweeting strategy to fully leverage the value of Twitter.

In fact, if you do nothing else on Twitter, posting relevant re-tweets can be a powerful way to build brand evangelism, a quality Twitter following, and get on the radar of people you want to rub elbows with, such as subject matter experts in your niche and hiring decision makers at companies you’re targeting in your job search.

Here’s some advice on how to re-tweet (RT) appropriately and courteously from social media strategists, the people at Twitter, and finally, me:

You may not be aware of this, but according to Twitter Support, “Re-posting [...] Continue Reading…

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Social networking is the new way to get a job, and it will be for the foreseeable future.  Bold statement, but it is true.  Your connections are extremely valuable and are often privy to positions you don’t know about but definitely want to.

You are building your connections on any social networking platform (LinkedIn, Twitter, Facebook, YouTube, Tumblr, etc.) for the future.  If you are only looking at “collecting” connections then you are approaching this thing the wrong way.  By just lurking in the background, you are missing excellent opportunities to engage. 

Your connections add value to your career every day, not only in what they have to share with you but in who they know.  The cool game is no longer the six degrees of Kevin Bacon but it is the six degrees of you!  Who do you know?  Who knows you?  How can you elevate yourself to Bacon status?

You should leverage your [...] Continue Reading…

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I’m often asked this question, and my answer is pretty consistent: for an individual, a blog is almost always better, and for a company it is frequently better as well.

I have both, but that’s really an artifact (website, blog). While I can fool around with HTML and other web technologies, I’m not a web developer. My HTML learning pretty well halted in 1995, so what I know is largely useless. Nevertheless, I built a personal website that is Flash-based, using technology from an Israeli startup that makes this pretty easy.

Later, when I felt more confident about going public on the Internet, I started my own blog. I wrote pretty consistently for about a year, but I haven’t written much there recently. (I’ve gotten involved with a startup company, which is very time-consuming, so I’ve been restricting my writing to this site.) It’s OK to give yourself permission to write [...] Continue Reading…

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Self promotion is a challenge.  A delicate balance is required between confidence and humility.  One must create a sense of value while also developing relationships and selling the most important product, which is yourself.  That’s all why we’re here isn’t it?  Otherwise personal branding sites like this one (Brand-Yourself) would be called Brand Everyone Else or maybe Brand My Boss.  And yes, both these domains are available for purchase.

Self promotion is more than just a snazzy business card or a great elevator pitch, it’s a well-thought out marketing and business plan that requires research and an understanding of how your unique qualities are unique and set you apart from the rest.  As part of my business strategy I have chosen to set myself apart from the rest by writing a book, Tweet This!  Twitter for Business. Now that I am a published author, I have found myself conflicted.  I’m [...] Continue Reading…

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