What is personal branding?
Personal branding is the process of differentiating and articulating your unique value, and leveraging it across platforms with a consistent image. It creates a strong, specific association between you and the perceived value you offer. It means establishing your own mini equivalent of the Nike swoosh.
Why should I care about personal branding?
19 [...]
Entries from March 2008
Personal Branding 101: Why and What You Need to Know About It
March 15th, 2008 · No Comments
Tags: All · Google PageRank · Personal Branding · Web Identity
