There’s no better time to start building your brand than now, while you’re still a student.
College is the perfect place to start building your brand, because:

You are surrounded by professors who want to help you succeed
You are surrounded by peers who share your passions and interests
You are surrounded by resources, like Career Services, that don’t [...]

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1. Take Courses Unrelated to Your Major
Steve Jobs made Apple the premier desktop publishing platform because he took a course totally unrelated to technology: calligraphy. It was out of his area of expertise, yet it inspired him to popularize fonts and typography on personal computers.
Even if you’re obsessed with accounting, don’t limit your education one [...]

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If I search for your name in Google, will the results actually be about you?
The hallmark of a strong personal brand online is the ability to be found when someone searches for you on the web.
The first step to ensure you can be found is to create profiles on major social networks and directories including [...]

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This is a guest post from global leadership consultant and brand strategist Rob Cuesta. Thanks, Rob!
Over at Fast Company, Wendy Marx has posted a great article that reminded me of two key things in Personal Branding.
The first is that we need to keep it refreshed, and that means getting input from other people. Personal brands [...]

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