Comments on: The Debate Continues: Arguments for Personal Branding http://blog.brand-yourself.com/2008/11/17/the-debate-continues-arguments-for-personal-branding/ Tips to become more hirable, strengthen your personal brand and build a remarkable web presence Thu, 18 Mar 2010 05:47:20 -0400 http://wordpress.org/?v=2.9.2 hourly 1 By: 2 Emails Worth Mentioning « Be Innovation http://blog.brand-yourself.com/2008/11/17/the-debate-continues-arguments-for-personal-branding/comment-page-1/#comment-646 2 Emails Worth Mentioning « Be Innovation Thu, 20 Nov 2008 16:12:00 +0000 http://blog.brand-yourself.com/?p=741#comment-646 [...] move on Steve’s part to get some attention.  As an entrepreneur, what better way to promote without promoting.  Take something you are going to do anyway and send an email about it that gets in the heads of [...] [...] move on Steve’s part to get some attention.  As an entrepreneur, what better way to promote without promoting.  Take something you are going to do anyway and send an email about it that gets in the heads of [...]

]]> By: Pete Kistler http://blog.brand-yourself.com/2008/11/17/the-debate-continues-arguments-for-personal-branding/comment-page-1/#comment-631 Pete Kistler Tue, 18 Nov 2008 01:28:05 +0000 http://blog.brand-yourself.com/?p=741#comment-631 Good points, Luke. I particularly liked: "Corporations need to recognise that customers do business with people, not only the corporation. If your people do not know who they are, what they stand for and how they can help others, then I would like to ask: how valuable are they anyway?" In my experience, the value of employees increases as they become more self-aware and cognizant of how they can best deliver on their brand promise. And when it comes to making sure an employee's brand promise is line with your company's brand promise: that's what job interviews are for! Good points, Luke.

I particularly liked: “Corporations need to recognise that customers do business with people, not only the corporation. If your people do not know who they are, what they stand for and how they can help others, then I would like to ask: how valuable are they anyway?”

In my experience, the value of employees increases as they become more self-aware and cognizant of how they can best deliver on their brand promise.

And when it comes to making sure an employee’s brand promise is line with your company’s brand promise: that’s what job interviews are for!

]]> By: Luke Harvey-Palmer http://blog.brand-yourself.com/2008/11/17/the-debate-continues-arguments-for-personal-branding/comment-page-1/#comment-630 Luke Harvey-Palmer Tue, 18 Nov 2008 00:45:12 +0000 http://blog.brand-yourself.com/?p=741#comment-630 Oh, and one more thing...if your corporate brand says it does things for customers like "We make things easier" you had better make sure your key people have a personal brand that is reflective of this promise..it is your people who largely deliver the brand promise of your corporation! Oh, and one more thing…if your corporate brand says it does things for customers like “We make things easier” you had better make sure your key people have a personal brand that is reflective of this promise..it is your people who largely deliver the brand promise of your corporation!

]]> By: Luke Harvey-Palmer http://blog.brand-yourself.com/2008/11/17/the-debate-continues-arguments-for-personal-branding/comment-page-1/#comment-629 Luke Harvey-Palmer Tue, 18 Nov 2008 00:43:35 +0000 http://blog.brand-yourself.com/?p=741#comment-629 This debate continues to spawn new thinking and opinions...which is great! Some other things to consider here are that if you look closely at your staff, you will find those with the most prominent personal brands, are those who have no trouble recruiting and retaining good staff around them. You will find they also have the deepest and widest relationships with customers and prospects. Corporations need to recognise that customers do business with people, not only the corporation. if your people do not know who they are, what they stand for and how they can help others, then I would like to ask how valuable are they anyway?. The marriage between corporate brands and personal brands is simple..it is not who you know, but who knows you! This debate continues to spawn new thinking and opinions…which is great! Some other things to consider here are that if you look closely at your staff, you will find those with the most prominent personal brands, are those who have no trouble recruiting and retaining good staff around them. You will find they also have the deepest and widest relationships with customers and prospects. Corporations need to recognise that customers do business with people, not only the corporation. if your people do not know who they are, what they stand for and how they can help others, then I would like to ask how valuable are they anyway?. The marriage between corporate brands and personal brands is simple..it is not who you know, but who knows you!

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