Our vision at Brand-Yourself.com is to create products that make life easier, simpler, and happier. We believe in changing the world for the better, whether by helping a student land his or her dream career or funding scholarships (soon to come).

As we prepare to roll out our system, we couldn’t be more thrilled. Yesterday Pete and RJ clocked a 17-hour workday for the second day in a row. Needless to say, we’ve come to understand entrepreneurship is not for the faint of heart. But starting your own business is one of the most rewarding experiences in the world - we wouldn’t trade it for anything.

Beta testing will begin in early April (a limited release of the system to a small number of users). After that, Brand-Yourself.com goes live. We can’t wait!

And our product could not have come at a better time. As members of Generation Y, we’ve been brought up to go straight to the web when we need information. When was the last time you picked up a phone book? Or gone to the library and asked a librarian for help?

The Internet has revolutionized the way we work, and now it’s revolutionizing the job search:

• 80% of employers Google their job applicants (ExecuNet, 2007)
• 45% of recruiters eliminate candidates based on what they find in search engines (ExecuNet, 2007)
• 23% of people search the names of business associates or colleagues before meeting them (Harris Interactive poll)

What does this mean? Your web presence actually matters. Google has become the ultimate reference check, and if your name doesn’t come up, you should think about how to start proactively building your brand on the web.

This blog is dedicated to bringing you actionable tips to strengthen your brand online, so check back regularly to keep up with new posts. We’ll also be giving regular updates on what’s going on behind the scenes of the business.

Take a few minutes to check out our posts, and don’t forget to bookmark this blog!

Thanks for stopping by, and we hope to see you soon in the future.

- The Brand-Yourself.com team

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