During the past few years, it’s become easier to create and share videos. But one thing that hasn’t translated well onto video is the resume.

Why haven’t video resumes become massively popular? First, the individual reviewing your resume - let’s call him Bob - is overworked and underpaid. Bob sifts through hundreds of resumes on a daily basis and has has about 30 seconds to judge you. You are a sheet of paper on his desk - one that he needs to move through quickly and efficiently.

Video resumes do not fit well into Bob’s world.

The two main problems with video resumes are:

1. Bob can’t jump to specific parts he wants to see. He’s hard-pressed for time and doesn’t want to slog through parts that don’t help him make a hiring decision.
2. Video resumes are only effective if they are truly impressive. Unless you’re a professional filmmaker, your video may actually diminish the strength of your brand. It requires all four of the following:
   1. A high degree of professionalism or creativity
   2. Excellent editing
   3. Proper lighting
   4. Crystal clear audio

If you don’t have all of these, your video will seem unimpressive and won’t help you stand out from the next guy.

Is there a place for video anywhere in the job market? Absolutely. Take for example actors, specializing in commercial talent. A video resume is by far the best way for these individuals to show how they can add value to a company.

Should you create a video resume? If you truthfully believe it will better articulate your strengths and help get you hired, then a video resume may be a useful tool for you. But if a video can’t show your unique value better than, say, a website, then put the lens cap back on and don’t take the risk of hurting your image.

Remember that there are other, simpler methods you can use to set yourself apart. Like creating a personal brand-building website at Brand-Yourself.com. Now that is exactly what Bob wants to see: a clearer picture of who you are, tangible proof of your performance and the ability to go right to sections that interest him. You’ll make Bob’s job that much easier when deciding to hire you.

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