The search giant has done it again. We are witnessing a fundamental shift in the way we will interact with search.
The news around the web today is the Real Time Search functionality from Google. For those of you who are getting on the boat late, which means 24 hours after it was launched, let me start off with a quick video that I came across that does a really good job of explaining what Google Real time search does.
So what does this mean? This validates the importance of social media. For all those of you out there that thought social media was a fad… check out the below video:
This means that the world has shifted its focus away from the idea that companies or blogs should be the source of information over to the idea that the people are the true source of information. This should have a large impact on your personal branding efforts.
In order to get your name on the top of search results it is important be active in your social world and to engage your community so that others will continue to talk about you. In the advent of Google Wave and now Social Search, Google has pointed out that real time information is the shift of the web.
It will be interesting to see what this changes in how Google treats older content on the web. What are you thoughts on Social Search as it relates to your personal brand? Do people see this add-on as useful or just more noise in and already noisy world?
