Brand-Yourself.com isn’t just a blog. It is a platform to build, optimize and promote a remarkable web presence that advances your career. It is for professionals, the unemployed, the underemployed, and entrepreneurs who want to tap the power of the social media. Our tools make sure you win first impressions and opportunities on the web.
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We make it easy to:
- Build an effective personal professional website and online profiles that portray you in the best light possible
- Optimize your website, your profiles and your content to be at the top of Google when people search your name
- Promote your personal brand online in the right places, monitor who’s talking about you and use social media to connect to the people who can advance your career
Management Team
Pete Kistler (CEO)
RJ Sherman (CTO)
Evan Watson (Chief Evangelist)
At Brand-yourself.com Evan combines his passion for writing, entrepreneurship, and making meaningful connections with new people. As Chief Evangelist, Evan determines the best way to effectively create champions for The Company’s tools to diagnose, improve, manage, and monitor your entire web presence. He writes for the Brand-Yourself.com career advice blog, develops advertising and marketing materials, creates and runs the campus outreach and affiliate marketing programs, heads guerrilla marketing and gives presentations and workshops on online reputation management for career success.
Patrick Ambron (CMO)
Patrick is a graduate of the Newhouse School of Communications at Syracuse University. For the past few years, he has been extensively studying and practicing the transformation power of New Media and social technologies. He believes these technologies have made it possible for all businesses–big or small– to reach out and build meaningful relationships with relevant customers. His goal is to help businesses develop and execute the online strategies that will help them connect with customers and improve their bottom line. On the side, he is a consultant to the management team for another start up in NYC and speaks at workshops about social media.
Weekly Blog Columnists
Meg Guiseppi (Monday)
An Executive Personal Branding, Online Identity and Job Search Strategist, Meg is one of only a handful of career professionals worldwide to hold both the Reach Certified Personal Branding Strategist and Master Resume Writer credentials.
“I love my work collaborating with savvy corporate leaders and entrepreneurs who know where they’re going, but need help branding their unique promise of value in the new world of work and executive job search, and positioning themselves to work their passion. My clients are typically C-suite, Senior-level executives, and rising stars.”
Find out more about Meg at her Executive Career Brand blog/website. View her LinkedIn profile and follow her on Twitter.
Ryan Rancatore (Tuesday)
Ryan is the advertising creative coordinator for a Fortune 500 financial services firm on the West Coast. His experience building the brand of a globally respected firm helps provide a unique perspective on the world of personal branding.
“For decades, corporations have built strong, enduring brands based on their distinct attributes. Now, emerging technologies, Web 2.0 and social media have broken down long-standing communication barriers, allowing individuals to broadcast their unique message in the same way.”
Read more from Ryan at Personal Branding 101, and connect with him on Twitter, Linkedin, and Facebook.
Jessica Miller-Merrell (Wednesday)
Jessica Miller-Merrell, SPHR is an author, new mother, and human resources professional with a passion for recruiting and all things social media. She has over 10 years of experience in human resources and recruiting.
Her company, Xceptional HR provides businesses with social media, recruitment, and human resources strategy and consulting. Jessica’s upcoming book, Tweet This! Twitter for Business will be released in February 2010. Follow Jessica on Twitter, LinkedIn, & FaceBook.
Ola Rynge (Wednesday)
Ola Rynge is an entrepreneur with a passion for the personal development side of personal branding (covered in this blog) as well as the application of personal branding and social media for entrepreneurs and small businesses (covered in The Rynge Blog).
His company, The Rynge Group specializes in market oriented small business and idea development, including social media strategies and implementations. Follow Ola on Twitter, LinkedIn & Facebook.
Walter Feigenson (Thursday)
Walt has spent his career in Marketing and Sales, starting with the earliest microcomputer software products. He ran marketing for WordStar, SuperCalc, MultiMate, and dBASE before he moved to the Internet’s first commercial content site, the ClariNet newspaper, in 1995. Following that, he jumped to the wireless world with Kivera, an early location-based services provider financed partly by AAA of Southern California and Sun Microsystems. Most recently, he ran a company that provides websites and Internet marketing services for over 2,000 financial professionals. For the past few months, Walter has been speaking on the subject of personal branding. You can see more about him at http://www.linkedin.com/in/wfeigenson or check out his blog at http://feigenson.us/blog.
Keith McIlvaine (Friday)
Keith McIlvaine is a Social Media Strategist within HR and Recruiting for a Fortune 500 company. When he is not focused on leveraging social media and networking, Keith is also a personal branding coach and social media mentor. He is passionate about his family and is a major soccer fanatic. Follow Keith on Twitter. The statements he posts on this site are his alone and do not necessarily reflect the views of his employer.
Other Contributing Authors
Jeffrey Marriott
Jeffrey is a graduate of Michigan State University. Known in various lairs of the Interweb as makeyourownfun. A writer, an innovator and a true idea man. He loves pretty much everything to do with the arts. Whether it be designing new graphics or writing random thoughts in his journal, if he’s not creating, he’s probably sleeping; even then its a crazy world. He pushes everyone to be at their best and encourages creativity on all levels in order to inspire innovation.
Adrienne Becker
Adrienne is a Syracuse University student from Danbury, CT majoring in Writing and Rhetoric with a Leadership Communication minor. She is a big fan of impressionist art, ocean views and classic rock. She hopes to one day have her name in the credits of a hit film whether behind the scenes or in front of the camera.
Melissa Vitiello
Melissa will be a senior at St. Thomas Aquinas College in Fall 2009. She is studying English with a minor in Journalism and will be the News Editor for my college’s school newspaper entitled The Thoma for my final year in college. She intends to study all different aspects in the field of writing, from editing, print journalism, blogging, magazine writing, editorials, obituaries, memoirs, novels, etc.
Gabrielle Hennessey
Gabrielle is a recent graduate from Syracuse University, where she studied fashion design and fashion communications. She occupies her time with photography and creating her own comic book, and she plans to return to Syracuse in 2010 to pursue her Master’s Degree in art journalism.
Bethany Stringer
Bethany Stringer is a graduate of Texas A&M University (class of ‘08) and has her B.A. in English Literature with minors in History and Psychology. Writing her first story at the age of 5 (with help from Mom), Bethany still enjoys writing and researching about everything from business and history to travel and fiction. Enamored with languages, she plans to teach English in Russia in 2010 as a CELTA certified teacher. She owned her own business working horses when she was 17, and still loves riding her horse Romeo. Always appreciating a challenge, she loves sea kayaking and prefers Rachmaninov to Bach.
Brendan Wales
Brendan Wales is a co-founder of StarvingFreelancers.com, a site dedicated to bringing together talent and opportunity. He studied Finance at the University of Georgia and enjoys working with small-businesses. Two of his favorite authors are Jack
Kerouac and Ayn Rand. Wales’ goal in life is to wake up in the morning and be excited about going to work.
