Author Archives: Ola Rynge
Personal Brand Development: Are You Relevant?
A few weeks ago I wrote about “Defining The Target Audience For Your Personal Brand” which is one of the first steps of communicating who you are and what you stand for. While the target audience is essential, it is also crucial to be relevant at all times. Relevance is not an option, it is
How to Build Personal Brand Pitches
“Short and clear pitch – interesting and clear brand” The statement above is the core message of this post. Maybe that’s all you need, maybe you want to read the whole post. The choice you made depends on your interest for the subject, your relation to the author (that’s me) and your curiosity of what the rest
Personal Branding vs. Self-Promotion
In my world, personal branding should not be confused with self-promotion. A personal brand is something you work on many levels to build, first by getting to know yourself better and then by understanding what you want to communicate to your target audience before even opening your mouth (or posting in social media). Simply, it
The Desired Outcome Of Your Personal Brand Efforts
Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is really the difference and how is it related to my personal brand. I hope that I can clarify what I mean and help you with your brand progress by turning your focus to outcomes rather than objectives and results.
Defining The Target Audience For Your Personal Brand
Different people act and perceive things differently in different situations, and that is why you have to plan ahead for how you are going to act and communicate to send the right signals to the right people.
Personal Brand Strategy – Brand Yourself Using Multi Channels
We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
Is your personal brand proactive or reactive?
As an employer, I am always looking for the right talent for my team, and one of the most important traits I look for in my employees is that they have a proactive approach to life and work. For me it is not only important that the people I work with are proactive, but also that their personal brands tell the people around them that they are proactive.
Online Reputation Tools: How To Get Leverage From Media Monitoring
What I have noticed, along with quite a few other bloggers, is that Google Alerts misses a lot of local results. Also, it returns quite a few older results that are irrelevant due to being outdated. In a time when we get flooded with information, this can be really annoying. Another drawback with Google Alerts is that you have to add keywords one by one which makes it hard to manage when you add a lot of keywords.
There are a few options out there that I think do a better job, such as SocialMention for social media, Google Blogsearch for blogs etc. where you can set up RSS-feeds and monitor your search results. This is better than Google Alerts in the sense that it gives better results, but it is even harder to manage multiple search words when doing it in different channels.
For this reason we have developed Rynge Media Monitor (currently in beta). I would like to invite the readers of this blog to try it out.
Part 4: How I Work With My Personal Brand – How I Communicate What I Do
Showing what I do and have done adds credibility to my skills, shows that what I do is in alignment with my values, and that my brand is to be trusted.
Personal Branding Part 3: How I Work With My Personal Brand – What I Do
What I Do is very important to me as it says a lot about who I am and what I stand for. For that same reason, my actions have to be aligned with my values, no matter what area I am engaged in. When meeting other people my actions will determine what impression they will take with them, and this will also be the image of me that they will pass on to the next person.
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