Author Archives: RJ Sherman
Old Spice and Social Media Advertising
Every day thousands of business and advertising agencies attempt to leverage the power of social media to gain new customers. You have the social media atrocities such as “Bing Goes the Internet” from Microsoft (not embedded because it is SO bad) to the “Where the Hell is Matt” campaign that ran a few years ago.
Manage Your Online Reputation Using Facebook’s New Privacy Settings
Facebook lovers out there may have noticed that when you logged into Facebook today you were prompted with a message that pretty much forced you to reevaluate your Facebook privacy settings. So what hast Facebook done and how does it affect you? This is what it does according to them: “Facebook’s new, simplified privacy settings
Social Search is Coming, So Leverage Social Media
The search giant has done it again. We are witnessing a fundamental shift in the way we will interact with search. The news around the web today is the Real Time Search functionality from Google. For those of you who are getting on the boat late, which means 24 hours after it was launched, let
Using Twitter: 2 Powerful ways to use new Tweet Deck Upgrades
Many of you out there may have noticed that there was an upgrade to tweet deck today that enables you to do some cool new stuff with your twitter followers. Here are two quick ways to use the new features to establish your personal brand and build stronger, more meaningful connections. 1) Connect with your
Personal Brand Online SEO Case Study
I have been talking for the past few weeks about how to get your name to the top of Google and how to seo your site to help you be found. Instead of spending this week with another week giving our readers another step by step guide I want to show you an example an
Build Personal Brand Online: 5 SEO Don’ts
For the most part when you start to create your website your SEO strategy should be very straight forward. You want to make sure you are doing basic things such as using your full name as you want people to search for it. You should also be making sure that you are creating a strong
Your Personal Brand Online: How to choose a name to SEO for
One of the most important steps in figuring out how to build a personal brand is determining what name you will create a strategy around. For most people this is a daunting place to start. Perhaps you have gone by a name for your whole life and now suddenly you have figured out that when
Difficult Interview Questions
Going into an interview can be one of the more stressful events that you have to endure during the job search process. During an interview a potential employer can throw anything at you as far as questions are concerned and you should be prepared. We have already talked about the process of preparing for an
Your Online Reputation and Facebook Privacy Settings
As more and more employers search for you on Google and Facebook, it’s important to you use Facebook’s privacy settings correctly. In our presentations and workshops, we’re constantly asked, “What should I show other people on Facebook and what should I keep private?” Setting Your Facebook Privacy Settings: Facebook Privacy Settings are straightforward. To access
SEO Your Personal Brand Online
Building your personal brand is one thing but if no one can find it your efforts have been fruitless. While many people go about the right steps to build a personal brand they overlook what they need to do so that search engines can easily find and crawl their content. Let’s start off with what
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