Geoff Livingston, a brilliant blogger and thought leader, has generated a lot of buzz lately by laying out arguments against personal branding.
Using some of Geoff’s arguments as a starting point, I’d like to share why I believe personal branding is valuable to you, valuable to customers, and valuable to corporations.

First: What is personal branding?
I use [...]

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I stumbled across a debate going on about personal branding, started by Geoff Livingston of The Buzz Bin a few days ago with his blog post I Don’t Care About Your Personal Brand. While I disagree with him overall, he does bring up some valid points that I will address later. In response to it though, another post was written to defend personal branding by Mitch Joel over at Twist Image rightly named Why You Need To Care More About Your Personal Brand. I encourage everyone to read both posts, the comments and decided for yourself. There is no right or wrong answer, just a matter of opinion.

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Need to know how to write a professional bio on yourself? You’re not alone. Bio writing is difficult. It forces you to prioritize what’s most important about you. It’s an intimidating task to boil down your entire professional life into one paragraph that’s clear, concise and that works for you.
Luckily, you don’t have to start [...]

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What is a Personal Brand?
Your personal brand is your unique value articulated in a compelling, genuine, consistent and visible way. Your personal brand is held in the minds of others: it is how people feel about what do you do, why do you do it, who you do it for, and why you’re different. Your [...]

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