A personal branding statement is a concise way of letting other people know what you do and why you’re different, and is usually no more than two sentences.
It’s a key weapon in your personal branding arsenal because it provides a quick, top-level understanding of what you stand for without making others read a whole bio.
A [...]

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Imagine if Personal Branding 101 were a required course in college. You would be guided through the process of uncovering your unique attributes, taught the principles of personal marketing (so you can apply them to yourself as a job applicant), and work with web 2.0 tools and social media to find and more easily attain [...]

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Commenting on forums demonstrates your ability tap into your expertise and help solve other people’s problems. Employers will search for your name in Google, and they will find the forum comments you’ve left - which is a good thing. Use forum comments as a way to strengthen the digital breadcrumbs you leave behind.
Your goal is [...]

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Two Sundays ago, Yahoo! confirmed that CEO Jerry Yang will be stepping down and that the search for his replacement is underway. He had been under huge scrutiny over the past few months for not accepting Microsoft’s bid to buy out the company multiple times, which many believe is the cause for the sudden downfall [...]

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