Commenting on other people’s blogs demonstrates your ability to produce insightful reactions to other people’s ideas. Employers will search for your name in Google, and they will find the blog comments you’ve left - which is a good thing. Blog comments give you a way to stand out from your peers in a super-competitive market.
Employers [...]

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Geoff Livingston, a brilliant blogger and thought leader, has generated a lot of buzz lately by laying out arguments against personal branding.
Using some of Geoff’s arguments as a starting point, I’d like to share why I believe personal branding is valuable to you, valuable to customers, and valuable to corporations.

First: What is personal branding?
I use [...]

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Need to know how to write a professional bio on yourself? You’re not alone. Bio writing is difficult. It forces you to prioritize what’s most important about you. It’s an intimidating task to boil down your entire professional life into one paragraph that’s clear, concise and that works for you.
Luckily, you don’t have to start [...]

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What is a Personal Brand?
Your personal brand is your unique value articulated in a compelling, genuine, consistent and visible way. Your personal brand is held in the minds of others: it is how people feel about what do you do, why do you do it, who you do it for, and why you’re different. Your [...]

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