Question: When you type “piano” into Google, why does www.frontiernet.net come up as a result before www.piano.com?
Answer: Because FrontierNet has stronger Search Engine Optimization (SEO) in place than www.piano.com.
Say what?
Search Engine Optimization is the process of making certain pages rank higher in Google for specific search terms. When I type “piano” into Google, the page [...]

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In my last post, I talked about why portfolios are one of your best tools to win career opportunities. The next part in this “portfolio series” covers how to make your portfolio remarkable. So, how can you build a portfolio that makes employers say, “Wow!”?

Always tailor your portfolio to your audience. If you’re applying for [...]

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Defining and expressing your personal brand is one of the most effective ways to take your career efforts to the next level. Here are 5 quick tips to get started:
1. Craft an effective email signature
Time to complete: 5 minutes
Set your email program to automatically include your full name, what you do, how to reach [...]

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What is personal branding?
Personal branding is the process of differentiating and articulating your unique value, and leveraging it across platforms with a consistent image. It creates a strong, specific association between you and the perceived value you offer. It means establishing your own mini equivalent of the Nike swoosh.
Why should I care about personal branding?
19 [...]

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