Brand-Yourself: Social Media
Come, Get Your College On!
There’s a new social network on the horizon, and it could be greater than Facebook.
7 Things to Know About Social Media for Your Business
Businesses use social media for various reasons: to understand their customers; to listen to conversations; to respond to questions; and to be found by others. The Yellow Pages were the innovative publication for purchasing an electronic device, for looking up the local handyman, for getting a phone number to the local toy store. Well, the
How to Get Your Business Going on Twitter
Zero dollars to market your business? Wow, the folks from SCORE didn’t like to hear that. I know because I tried. How will you grow your business without a marketing budget? Never fear, Twitter is here. Certainly not the wisest of moves, every business should have some money allocated for marketing. I’d been playing around
Why Starting to Blog Can Build Personal Connections for Your Small Business
Embarking on blogging can sometimes be more complicated than it sounds. On the other hand, it is as easy as providing information of interest to your audience and listening to them. In the olden days, websites were static. Today, they have morphed to social. There are comments, Likes, Retweets, Stumbles, and many other methods of
Analytics Ain’t Just for SEO
Many times when I speak with business owners about analytics, the first statement that comes to mind is that analytics is for Search Engine Optimization: SEO, as we know it. At that notion, my first reaction is is to shake my head. Because that’s not entirely right. The reason for the analytics assumption is because
How To Use YouTube to Build a Following for Your Business
YouTube is often seen as the video site full of strange and wacky characters, up and coming musicians, comedy acts and just about anything that can be caught on film. But all the goofiness and oddness aside, YouTube can be quite helpful in your business endeavors and bring more depth to you and your employees.
Why Social Media Matters To Your Business
In my Brand-Yourself post last week I spoke about the benefits of using Twitter for your business. This week I wanted to discuss why social media, as a whole, matters to your business. Social media is the next tool for businesses to connect with their clients, customers and target audience. Other mediums (such as print,
How Social Media Is an Extension of Your PR and Marketing Teams
Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media. At first it seemed there was a stronger emphasis on ‘social’ instead of ‘media.’ But what we’ve come to learn is this – Social Media is a critical element in any company’s
What Social Media Means to Your “Business”
Some of us are employed within a multinational, others work in a small non-profit. The one thing we all share is that we are our own business of one! Like it or not, our future employment depends on our reputation for doing outstanding work or at least noteworthy work. It all starts with knowing your
10 Reasons to Use Twitter Every Day for Your Business
If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter one of many tools: Twitter. Twitter is a fantastic communication and engagement tool, but a tool that you should work to use daily, especially for business/professional purposes. Twitter should not be a
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