What is a Personal Brand?
Your personal brand is your unique value articulated in a compelling, genuine, consistent and visible way. Your personal brand is held in the minds of others: it is how people feel about what do you do, why do you do it, who you do it for, and why you’re different. Your [...]

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In school, you’re (hopefully) taught the importance of writing for your audience. Whether you have to write an essay for your sophomore English professor, or write a research paper for a peer-review panel, everything you write has a specific audience. Keeping your readers top-of-mind whenever you write is vital to getting your ideas across successfully.
You [...]

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How well branded are you? One way to find out is to put metrics in place - something you can measure your brand against.
The easiest way to start analyzing your personal brand is through Google.
First, do a Google search for a leader in your field. Try searching for their name, plus:

[First Last] +blog
[First Last] +forum
[First [...]

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Employers are always looking for ways to make the job hiring process more efficient. They do not want to waste company time or spend money to fly candidates in for interviews, which do not always end up in a hire. In order quickly weed out candidates, employers are pre-screening applicants before spending time or money [...]

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