For many, LinkedIn causes confusion – what is it, exactly?  Is it a virtual Rolodex, a place to showcase one’s resume, or is it a social network?  My answer – yes, yes, and yes.  Here are 7 tips and tricks to greatly improve your LinkedIn experience and make it a site you want to visit every single day.

1.  Expand Your Network
With a limited number of connections, LinkedIn is going to be pretty darn boring for you.  There will be few updates for you to see, and virtually nobody will read your status changes.  So, how do you expand your network to include relevant connections?  Send the invitations yourself!  Don’t be shy about it, either.  I say go for the gusto, invite the CEO of your company to connect, invite the awesome presenter that enthralled you at the latest conference, invite anyone that you either know well or want to [...] Continue Reading…

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Very soon we’ll be revamping the design of our entire site, including our homepage, our upgrade page, our blog design, sign-up buttons, and other fun stuff.

We’re looking for talented graphic designers who are up to the task. Specifically, designers with expertise in user experience, usability best practices and web 2.0-style designs.

If you or someone you know is interested in working with a fun team to create graphics, contact me (Pete) at pkistler@brand-yourself.com with a link to your portfolio or attachments of samples of your work. I can’t wait to hear from you!

As always, if you haven’t signed up for our platform that makes it easy to manage your online reputation and build a visible personal brand across the web…

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As the green economy grows and evolves, so will the green job market. Green careers are hot these days, as companies, organizations and all of us scramble to “go green”.

You may be thinking a green job is in your future. But do you have what it takes to compete for these sought-after jobs?

Before you dive into a career transition, scope out the lay of the land and get all your ducks in a row.

A great starting point is Job-Hunt.org. Rated “Top” or “Best” site for job hunting and careers by US News & World Report, Forbes, and PC Magazine, Job-Hunt is one of my favorite resources for all things job search, for any industry and any professional level.

Here are a few Job-Hunt green resources and other get-started-now suggestions:

1. Identify needs and opportunities.

Do a Google search for company names, product names and relevant keywords to find resources, relevant blogs, articles and white papers. Set [...] Continue Reading…

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The social media world has tools,  tools, and more tools at your disposal to connect you with any number of networks.  You are most likely on Facebook and LinkedIn.  Maybe you are on Twitter and YouTube.  And maybe you’re even on a few additional sites like MySpace, Ning, Plaxo, Yammer, any number of blogs, and too many other sites to list.

The ability for you to expand your online network has never been greater.  And while all of these avenues are available for you, this is not what is important.  What is important is how you use any of these networking tools to your advantage.

If you want to converse with anyone on any topic, you are most certainly able to do this.  What you need to consider is how to best assert yourself, and your brand, in the best light.

Yes, it is important to be on a network with a [...] Continue Reading…

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