I found this article yesterday and I had to share it with everyone!

It’s by Alina Tugend, a writer for the NYT’s who is “a journalist rather than a salesperson.” Her outlook on personal branding as you can tell from the beginning is something that is unnecessary and just a bunch of “hyperbole” to say the least.

As you continue though, you will see that while she doesnt fully grasp the concept of personal branding, she comes to the realization that you will have to live side by side with it if anything. A few times she mentions her age, but personal branding doesnt discriminate, as everyone is always searching for jobs or wants to be a thought leader or be the go to guy for something.

I recommend that you read the article and really give personal branding another thought if you’re on the fence about it.

Also check out this article about managing your online repuation if you want some further reading.

Author: Trace Cohen

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