Lauryn Franzoni posted a great article yesterday about how to use your resume to brand yourself. Two points I specifically like (which I’ve coped directly below) are:
- Talk money. Assign monetary values to your qualities, strengths and experiences. Use dollar amounts and percentages to chronicle your impact on the bottom line of the companies you’ve worked for. Make statements like: “Reduced reportable injuries nine straight years with a 125% decrease in three of six years” (I ask you safety professionals out there to indulge me if I’m not using the terminology right and I’m hoping you get my drift).
- Include career-defining success stories. Identify your top career accomplishments and highlight the ones that are most relevant to and likely to resonate with the reader. Present each accomplishment as a “story” of how you tackle and overcome challenges. Illuminate these accomplishments within the framework Challenge/Action(s)/Result(s). There may only be room in your resume for one or two stories. Keep the rest ready for interviewing and/or use them in a separate “Achievement Summary” addendum.
Here is Lauryn’s full article.: How to Use Your Resume to Brand Yourself. Check it out!
- Author: Pete Kistler
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