It recently dawned on me that everything I read about SEO only focuses on how to do it online. Your personal brand and everything you do exists both in person and virtually. Everything that is online only mimics what we do offline to try and make it faster and more efficient. But where did all these ideas come from?
Google is a black box of code, an algorithm with variables that everyone is trying to figure out. Every SEO tactic we learn is another way to figure out how it works and what we can do to come up higher in its search. The human brain works the same way.
Research is done all the time to try and figure out how we create thought and what brings memories to mind. And while I’m not a scientist, I would put money on it that it works the almost in same fashion that Google does. Through keyword density, link backs and content is how we create our personal brand offline.
Keyword Density Offline
Every time we hear the word “change”, the first thought that comes to mind is President Obama. Type in “change” to Google and Change.gov comes up. President Obama’s personal brand owns the word change online and offline thanks to keyword density. Now this was not easy to come by; he worked hard for this all throughout this campaign. Every poster, every speech, everything associated with him was about “change.” He wanted it and he got it.
To do what he did didn’t just happen over night, it was through years of hard work and persistence. Everyone needs to get involved in their niche, network, and use the right words. Start now!
Talking to someone in person will trump almost any connection you make virtually. Online social networks are used to connect with people, but your personal brand’s aura can only extend so far. Think of certain works that will leave a lasting impression
Sometimes you need to think of people like computers, we’re all wired differently, you just have to find out what makes us tick. What words do you want associated with your personal brand?
- Author: Trace Cohen
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