I thought it would be appropriate to give Billy Mays some well-deserved respect. He was a master salesman and a great example of the power of Personal Branding.
Mays burst onto the scene and into the public eye as the over-the-top, bearded salesman for OxiClean. He quickly became better known than the products he sold. His larger-than-life sales style and trade-mark beard made him one of the most recognizable personalities in television. Through personal branding he built a successful company.
Say what you will about infomercials. Billy Mays moved merchandise and any product was happy for his stamp-of-approval. Billy Mays was truly a master of his craft, which is something we all might aspire to be.
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