The social media world has tools, tools, and more tools at your disposal to connect you with any number of networks. You are most likely on Facebook and LinkedIn. Maybe you are on Twitter and YouTube. And maybe you’re even on a few additional sites like MySpace, Ning, Plaxo, Yammer, any number of blogs, and too many other sites to list.
The ability for you to expand your online network has never been greater. And while all of these avenues are available for you, this is not what is important. What is important is how you use any of these networking tools to your advantage.
If you want to converse with anyone on any topic, you are most certainly able to do this. What you need to consider is how to best assert yourself, and your brand, in the best light.
Yes, it is important to be on a network with a lot of people. But it is even more important to be on a network where the “right” people are located. If you are working for the government or government agencies, you will want to check out GovLoop to network more effectively with those in your core business area. If you are a doctor then you might be interested in Physician Connect. If you are in Human Resources or Recruiting then you will be interested in SHRM or ERE.
Whatever your profession, passion, or area of expertise, you should consider an alternative social network. It’s one more way for you to expand your connections and your passions with those sharing similar interests.
Take the time to do the research to find what communities may impact you the most. Two books I definitely recommend, written by Gary Vaynerchuk and Chris Brogan and Julien Smith, both speak about passion at great extent.
Follow your passion and go to where you will add to your personal brand, make the most impact and create trust with your network.
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Keith McIlvaine is a Social Media Strategist within HR and Recruiting for a Fortune 500 company. When he is not focused on leveraging social media and networking, Keith is also a personal branding coach and social media mentor. He is passionate about his family and is a major soccer fanatic. Connect with Keith on Twitter and LinkedIn. The statements I have posted on this site are mine alone and do not necessarily reflect the views of my employer.
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