Tag Archives: brand reputation
Two Words that Characterize Your Personal Brand
Words frequently have more than one meaning. No big surprise: you knew that. But did you know that a two-word pairing can have a whole different meaning, depending on the order in which those same two words are presented? That is perhaps much more interesting–and valuable–when you know how this two-word test can be a powerful
Protect Your Online Reputation When Your Life History Is Searchable
Microsoft researcher Gordon Bell said in a CNN interview “By about 2020, our entire life histories will be online and searchable.” What does that mean? Everything you do online is archived: on social networks, bulletin boards, websites and Google’s constantly growing collection pages. Sites like WayBackMachine.com actually keep records of old versions of websites, saving information
What’s Wrong with Copying an Executive Resume Sample For Your Own?
A senior-level executive recently told me he was so impressed with a resume sample of mine that he was tempted to copy some of it. Instead, he decided to work with me to create one capturing his own unique promise of value and written for his career target. You probably know that thousands of good
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