Tag Archives: branding
My Online Reputation: Re-building My Personal Network After Resetting It to Zero
Four weeks ago I wrote about resetting my online personal network back to zero. I received some interesting, but supportive responses.
Your online personal network is worth more than gold. It takes time to make good quality connections with those that can add value to your network. I used to laugh at the term “build your tribe,” however, now know the value first hand.
Take Your Personal Brand beyond the Web
Building a personal brand is a marketing process. The hallmarks of a well-constructed brand include consistency, authenticity, specificity and all the brand parameters we discussed last week. Following on that lesson, let’s remember the first law of marketing: perception is reality. What this means in the context of branding yourself is that success is more about how others perceive you than what you say about yourself.
Personal Brand Management – When Your Personal Brand Outshines the Corporate Brand
As the concept and importance of personal branding, social media, and an online presence becomes more commonplace, companies are becoming more interested in their employees’ personal brands. Their concerns are legitimate. Here’s why. . .
How Important Social Media Can Help You Find a Job
The Human Resource industry has been slow to adapt and understand the new media world. Since not all HR professionals are recruiters and vice-versa, job seekers are at an advantage and a disadvantage at the same time.
Personal Brand Strategy – The Balance of Self-Promotion
Jessica Miller-Merrell’s thoughts on the value of self-promotion as it relates to the recent release of her book, Tweet This!
Personal Brand Assessment: What To Consider Before Creating Your Personal Brand
I stumbled across a debate going on about personal branding, started by Geoff Livingston of The Buzz Bin a few days ago with his blog post I Don’t Care About Your Personal Brand. While I disagree with him overall, he does bring up some valid points that I will address later. In response to it though, another post was written to defend personal branding by Mitch Joel over at Twist Image rightly named Why You Need To Care More About Your Personal Brand. I encourage everyone to read both posts, the comments and decided for yourself. There is no right or wrong answer, just a matter of opinion.
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