Tag Archives: corporate branding
What Personal Branding Can Learn From Corporate Branding
Without a doubt, Brian Solis is one of the most forward-thinking leaders in Marketing, Public Relations and Social Media. The way that Brian is able to analyze the landscape and tools, then tie it back to corporate branding, is impressive. I am a faithful reader of his blog (as well as many others on my
Yahoo!’s CEO steps down – whose personal brand image will save them?
Two Sundays ago, Yahoo! confirmed that CEO Jerry Yang will be stepping down and that the search for his replacement is underway. He had been under huge scrutiny over the past few months for not accepting Microsoft’s bid to buy out the company multiple times, which many believe is the cause for the sudden downfall
Creating A Personal Brand: 4 Things To Learn From Corporate Branding
Companies understand the power of branding. They spend millions of dollars a year making a brand promise to customers that goes beyond the technical and physical attributes of a particular product. They build an identity – one that customers feel safe choosing over the competition. Corporate branding and its principles can work for you on
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