Tag Archives: facebook

What Social Media Means to Your “Business”

Social Media Strategy

Some of us are employed within a multinational, others work in a small non-profit.  The one thing we all share is that we are our own business of one!  Like it or not, our future employment depends on our reputation for doing outstanding work or at least noteworthy work. It all starts with knowing your

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Social Media Etiquette for the Typically Sarcastic, Snarky or Rude

Social Media Strategy

Social media can be tricky at times for people who are constantly making sarcastic remarks, snarky comments, or are just plain rude to everyone. Though they say old habits die hard, it’s important to stay away from such remarks on the Internet, since it’s often hard to find the humor in the comments when just

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Zynga: “Connecting the World Through Games”…and Social Media

Social Media Strategy

As is evident from my Facebook feed, people are going crazy over FarmVille (I don’t understand why, but it’s become a fad nonetheless). Zynga, the company behind the game, has the motto “connecting the world through games”, and they really were able to do so with FarmVille and their use of Facebook. Had it not

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Personal Brand Interview: Katie Colihan, Social Media Enthusiast and Freelance Consultant

personal brand

This week I had the honor of interviewing someone, who in my eyes, is an expert in Social Media and someone I go to frequently when I have questions on this topic.  I first met Katie Colihan a little over a year ago, after being connected through Twenty-Something Bloggers. We talked about the importance of

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Social Media Strategy: Why Coworkers Don’t Make Good Facebook Friends

Social Media Strategy

Work life and Facebook – it seems like a never-ending discussion topic nowadays.  There are many things to consider in regards to your personal and career brand. Yet so many people are either unaware of them or do not fully understand the ramifications of the content they might share online. For millions of people, this

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Online Reputation Tools: Six Ways to Reclaim Your Facebook Photos

Online reputation management

I write a lot about problems that Facebook causes, but it’s not because I hate Facebook.  I think Facebook has been great at doing exactly what it set out to do: capture users and their data.  MySpace is dying, Friendster is a memory, but Facebook is rapidly passing the 500 million user mark.  Lots of

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Lies, Damned Lies, and Social Media Statistics

Social Media Strategy

Here are 3 social media statistics that might be outright lies, and 3 counter-metrics to turn to for a more truthful measurement.

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Personal Brand Strategy – Brand Yourself Using Multi Channels

How To

We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.

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Personal Branding Tips: Prevent Facebook ‘Like’ From Destroying Your Personal Brand

How To

For the sake of avoiding lots of “what-if” scenarios, let’s say that you have every single Facebook privacy setting set to “only friends.” You also took great caution as to the coworkers/managers/bosses who can see your page. Are you all set to do whatever you please on Facebook? Nope. Your Facebook profile quotations and ‘Likes’ are public for all the world to see. Subsequently, what you quote or Like on Facebook can destroy your personal brand.

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A New Way for Personal Branding – Use Geolocation to Build Your Personal Brand

How To

Geo tools present a new and exciting way for users to network, develop relationships, engage a customer base, and build a brand within a niche community or ecosystem. Building a brand reputation, recognition, or relationship takes time and touches. Customers want to do business with a brand which is recognizable and has a solid reputation built on recommendations from trusted sources like their own friends and family. And with your personal brand, geolocation and tagging tools are another new facet of the marketing and branding package that sets you apart from the rest.

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