Tag Archives: geoff livingston
The Debate Continues: Arguments for Personal Branding
Geoff Livingston, a brilliant blogger and thought leader, has generated a lot of buzz lately by laying out arguments against personal branding. Using some of Geoff’s arguments as a starting point, I’d like to share why I believe personal branding is valuable to you, valuable to customers, and valuable to corporations. First: What is personal
Personal Brand Assessment: What To Consider Before Creating Your Personal Brand
I stumbled across a debate going on about personal branding, started by Geoff Livingston of The Buzz Bin a few days ago with his blog post I Don’t Care About Your Personal Brand. While I disagree with him overall, he does bring up some valid points that I will address later. In response to it though, another post was written to defend personal branding by Mitch Joel over at Twist Image rightly named Why You Need To Care More About Your Personal Brand. I encourage everyone to read both posts, the comments and decided for yourself. There is no right or wrong answer, just a matter of opinion.
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