Tag Archives: Ola Rynge
Personal Brand Development: Are You Relevant?
A few weeks ago I wrote about “Defining The Target Audience For Your Personal Brand” which is one of the first steps of communicating who you are and what you stand for. While the target audience is essential, it is also crucial to be relevant at all times. Relevance is not an option, it is
How to Build Personal Brand Pitches
“Short and clear pitch – interesting and clear brand” The statement above is the core message of this post. Maybe that’s all you need, maybe you want to read the whole post. The choice you made depends on your interest for the subject, your relation to the author (that’s me) and your curiosity of what the rest
Personal Branding vs. Self-Promotion
In my world, personal branding should not be confused with self-promotion. A personal brand is something you work on many levels to build, first by getting to know yourself better and then by understanding what you want to communicate to your target audience before even opening your mouth (or posting in social media). Simply, it
The Desired Outcome Of Your Personal Brand Efforts
Lately I have been very focused on outcomes. Not on objectives or goals, not on results, but on outcomes. My friends, colleagues and you readers have asked me what is really the difference and how is it related to my personal brand. I hope that I can clarify what I mean and help you with your brand progress by turning your focus to outcomes rather than objectives and results.
Defining The Target Audience For Your Personal Brand
Different people act and perceive things differently in different situations, and that is why you have to plan ahead for how you are going to act and communicate to send the right signals to the right people.
Personal Brand Strategy – Brand Yourself Using Multi Channels
We often discuss Facebook, LinkedIn, Twitter, your resume, networking, etc. one at a time or maybe in pairs, but seldom is the whole picture described. Your brand is the sum of the all parts of the communication and information channels you use, and sometimes by the ones you do not use. Therefore it is essential to have a strategy for how to communicate in the different channels over time.
Part 4: How I Work With My Personal Brand – How I Communicate What I Do
Showing what I do and have done adds credibility to my skills, shows that what I do is in alignment with my values, and that my brand is to be trusted.
Personal Branding Part 3: How I Work With My Personal Brand – What I Do
What I Do is very important to me as it says a lot about who I am and what I stand for. For that same reason, my actions have to be aligned with my values, no matter what area I am engaged in. When meeting other people my actions will determine what impression they will take with them, and this will also be the image of me that they will pass on to the next person.
Brand Yourself – How I Communicate Who I Am
Even if I am somewhat of a power user of social media, I still think that digital and printed media are secondary to the personal interaction. I bet most of you agrees with this, but even so I would still want to put emphasis on it, since it is very easy to rely on technology and not spend enough time on direct communication via either meetings, phone or video conference.
Personal Brand Management – Personal Branding & Corporate Branding
For the corporation, strong personal brands among the staff show the competences and strengths of the employees as well as the fact that they are interested and engaged in their line of work. For the personal brand it is great to have a network of strong brands around yourself and also to be connected to a strong corporate brand in your line of work.
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