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8 Things Employers Want to See in An Email Signature

by RJ Sherman • October 13, 2008 • View Comments

One of the easiest ways to strengthen your communication with a potential employer is to add a brand-building signature to the bottom or your email.

Having a professional email signature is very important.  There is no hard and fast rule for what to include in an email signature because it will vary from person to person. It mainly depends on where you are in your academic or professional career. However, many people ask us what they should put in their email signature, so here are some sound guidelines.  Here are some steps to take concerning how to create an email signature and to include information that make’s your email signature look  professional.

Items to include in an email signature as a student:

  1. Full name. All signatures need to start off with the same thing: your name. No matter what type of signature you are creating, put your name at the top. You may want to make it bold so it stands out.
  2. Email address. Why include your email address? People look to your signature to find out how to contact you, so make it easy for them. Including your email address also helps when someone forwards your to someone in another department, because it immediately associates your name with your email address without having to search through the email header.
  3. Major. Including your majors is optional but recommended because it strengthens the association between your name and your area of expertise. Keep it simple: one major per line keeps things tidy and easy to read.
  4. School. Even if you use your given academic email address, it is not always clear where you go to school. Include your full school name for clarification.
  5. Year of graduation. Keep things simple by putting this on the same line as your school. Choose whichever format you prefer: 20XX or ‘XX.
  6. Phone number. We suggest including your phone number based on our experience. A job applicant who is not afraid to be contacted in person is regarded more highly than one who hides behind an email address. Most people will not call it, but it shows you are the type of person who can be reached and is confident enough to encourage it. Remember: if you include your number, record a professional message in case you don’t pick up. Your phone message is not the time to be funny when it comes to courting potential employers – speak clearly, confidently and concisely.
  7. Website. If you have a website where you can display your work, include the address. This is a great way to differentiate yourself and prove why you’re the best candidate.
  8. Title. If you are club officer on campus, don’t be afraid to include your official title. This lends credibility to your name and drives home the point with every email interaction that you take an active leadership role at school.

If you are not a student, consider including the following:

  1. Position at your company
  2. Company name
  3. Company website

Think of your signature as a quick snapshot of your bio. It is important to make sure that you have a professional email signature that will convey the correct professional image. A person will look to your signature after the communication to contact you. You want the most efficient ways of communication listed there. If you use Outlook, here is how to create an email signature in Outlook. An email signature is a truly effective way to bring together many elements of your brand – do not ignore it.


Brand-Yourself.com is a platform to diagnose, manage and monitor your online reputation for career success. Did you know that 83% of employers use the web to research job applicants? If you’re ready to proactively control your Google results and get hired, rather than cut from the applicant pool, try us for free and start controlling how you’re perceived online. Go ahead. Take our tools for a spin.

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5 Quick Tips to Strengthen Your Personal Brand

by Pete Kistler • March 25, 2008 • View Comments

Stand Out

Defining and expressing your personal brand is one of the most effective ways to take your career efforts to the next level. Here are 5 quick tips to get started:

1. Craft an effective email signature

Time to complete: 5 minutes

Set your email program to automatically include your full name, what you do, how to reach you, and a link to your website at the end of every email. Here’s how to set a signature in various email programs.

An example of a brand-building email signature:

    Johnny Kuidzu
    Sushi chef extraordinaire and caterer of fine Asian cuisine
    http://www.JohnnyKuidzu.comemail: johnny@JohnnyKuidzu.com
    cell: (315) 392 1234

Strangers will immediately understand what you’re all about, know how to reach you, and you’ll strengthen your brand awareness.

2. Create a catchy slogan or tagline that sums up your value

Time to complete: 10 minutes

Slogans are short, catchy, and easily remembered. Make one that sums up your passions, strengths and goals. For example: “Johnny Kuidzu – Sushi chef extraordinaire and caterer of fine Asian cuisine.”

Use your tagline in all communications (emails, blog comments, your website etc). Make sure it captures who you are for people who haven’t met you before. Be bold and specific.

3. Create a profile on multiple directories

Time to complete: 5 minutes per directory

Set up a profile on the following directories:

  • Zoominfo
  • Ziggs
  • Naymz
  • Ziki
  • ClaimID

Make sure each profile includes

  • Basic information about yourself
  • Your tagline
  • A link to your website

This will greatly increase the number of relevant search results when people Google you, leading them back to your personal site. Each link to your site will also increase its PageRank. The higher your Page Rank, the higher your site’s position in Google searches.

4. Upload a professional photo that exudes your brand

Time to complete: 3 minutes

A clean-cut, smiling face connects with viewers on an emotional level, leaving a longer-lasting impression. Post your photo on your “About Me” page. You want to be more than text to your readers – be a real person. Remember: if you don’t include a photo, you’re only branding your name – which thousands of other people share!

5. Comment on blogs relevant to your niche

Time to complete: 10 minutes per comment

Provide a personal experience or insight that adds value to someone else’s blog entry. For instance, if you’re into gadgets, comment on Gizmodo blog posts. Proofread before submitting comments – you can’t go back and edit them.

Conclude using your full name, what you do, and a link back to your website. Your comments will increase your visibility within your field and come up in Google searches for your name. The link back to your website will strengthen your PageRank by increasing inbound links.

These five things are easy to do and have a huge payoff. If you have time, I suggest doing them right now:

  1. Craft an effective email signature
  2. Create a catchy tagline that sums up your value
  3. Create a profile on multiple directories
  4. Upload a professional photo that exudes your brand
  5. Comment on blogs relevant to your niche

Until next time, this is Pete Kistler wishing you success!

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