Tag Archives: Social Media
7 Things to Know About Social Media for Your Business
Businesses use social media for various reasons: to understand their customers; to listen to conversations; to respond to questions; and to be found by others. The Yellow Pages were the innovative publication for purchasing an electronic device, for looking up the local handyman, for getting a phone number to the local toy store. Well, the
Why Social Media Matters To Your Business
In my Brand-Yourself post last week I spoke about the benefits of using Twitter for your business. This week I wanted to discuss why social media, as a whole, matters to your business. Social media is the next tool for businesses to connect with their clients, customers and target audience. Other mediums (such as print,
How Social Media Is an Extension of Your PR and Marketing Teams
Marketing has changed – permanently. The old, traditional marketing and PR methods still work, thought not entirely on their own. Enter Social Media. At first it seemed there was a stronger emphasis on ‘social’ instead of ‘media.’ But what we’ve come to learn is this – Social Media is a critical element in any company’s
10 Reasons to Use Twitter Every Day for Your Business
If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience. Enter one of many tools: Twitter. Twitter is a fantastic communication and engagement tool, but a tool that you should work to use daily, especially for business/professional purposes. Twitter should not be a
What Your Company Should Know Before Hiring A Social Media Analyst
For most companies, social media is still an emerging platform. Yes, many brands are visible, however, while some brands are faster to the social media market than others, everyone recognizes the importance of having a presence on at least a few social media sites. But who will run such a campaign? Marketing (or Public Relations)
Interview with Hannah Gowans: How She Leveraged Twitter in Her Internship Hunt
Some view Twitter as a disease. Many see it as a self-righteous and narcissistic method of communicating one’s daily activities. Hannah Gowans sees Twitter as an opportunity. Hannah, a senior Psychology major at Syracuse University, has leveraged Twitter to connect with music industry professionals, learn more about the music and marketing industries and obtain a
10 Ways to Accomplish Your Goals through Social Media
No matter where you are in your work life–recent college graduate, mid career or closing in on retirement–“there’s s an app for that,” as the saying goes. Facebook, Twitter, LinkedIn, smart phones, WiFi–everywhere we go we are literally and figuratively connected. Social media is about word of mouth marketing, developing relationships and connecting with people.
How Social Media Will Change Your Business For The Better
The emerging tools that are social media are being used by organizations of all sizes and industries. Just like any other tool, there are pro’s and con’s to utilizing social media… Sample Pro’s Accessible anywhere at anytime Go to where your target market spends time Listen to the conversations Engage in discussions with consumers Positively
Personal Brand Interview: Katie Colihan, Social Media Enthusiast and Freelance Consultant
This week I had the honor of interviewing someone, who in my eyes, is an expert in Social Media and someone I go to frequently when I have questions on this topic. I first met Katie Colihan a little over a year ago, after being connected through Twenty-Something Bloggers. We talked about the importance of
Social Media Etiquette at Work
You’ve heard the rumors, the horror stories and the success stories. You know the positives and negatives of using social media for promoting yourself and your business. Though it may seem obvious at times what you should and shouldn’t do, people are breaking the rules left and right. The ABSOLUTE Do Not’s Never ever, no
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