Tag Archives: Twitter

How to Get Your Business Going on Twitter

Social Media Strategy

Zero dollars to market your business?  Wow, the folks from SCORE didn’t like to hear that. I know because I tried.  How will you grow your business without a marketing budget?  Never fear, Twitter is here.  Certainly not the wisest of moves, every business should have some money allocated for marketing.  I’d been playing around

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What Social Media Means to Your “Business”

Social Media Strategy

Some of us are employed within a multinational, others work in a small non-profit.  The one thing we all share is that we are our own business of one!  Like it or not, our future employment depends on our reputation for doing outstanding work or at least noteworthy work. It all starts with knowing your

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10 Reasons to Use Twitter Every Day for Your Business

Social Media Strategy

If you own or have a vested interest in a business, you must develop alternative avenues to communicate with your target audience.  Enter one of many tools: Twitter.  Twitter is a fantastic communication and engagement tool, but a tool that you should work to use daily, especially for business/professional purposes. Twitter should not be a

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Interview with Hannah Gowans: How She Leveraged Twitter in Her Internship Hunt

Job Search

Some view Twitter as a disease. Many see it as a self-righteous and narcissistic method of communicating one’s daily activities. Hannah Gowans sees Twitter as an opportunity. Hannah, a senior Psychology major at Syracuse University, has leveraged Twitter to connect with music industry professionals, learn more about the music and marketing industries and obtain a

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Zappos Booms with the Help of Social Media

Social Media Strategy

Social media is a powerful weapon for everyone, people and businesses alike. Though some use it to the point of their eventual demise, others put it to work to create the ultimate brand. Zappos has been the picture of perfection for years now. With happy customers and happy, motivated employees, they’re clearly doing something right.

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Social Media Etiquette For Students

Social Media Strategy

As a college student, I never really thought much about social media and its effects until I started my internship. Though a lot of it is common sense, students don’t always think before they post. As one of the lucky ones who got firsthand experience in what to do and what not to do, I

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Personal Brand Interview: Katie Colihan, Social Media Enthusiast and Freelance Consultant

personal brand

This week I had the honor of interviewing someone, who in my eyes, is an expert in Social Media and someone I go to frequently when I have questions on this topic.  I first met Katie Colihan a little over a year ago, after being connected through Twenty-Something Bloggers. We talked about the importance of

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LeBron Shoots for the Ultimate Brand Personality

How To

The sports world is huge. So many stories, so little time. World Cup fever is still raging, but now one player sits center stage: LeBron James. With his free agent status and his renowned basketball skills, all eyes are on him. With the world at his feet, LeBron has worked hard to create the ultimate

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Lies, Damned Lies, and Social Media Statistics

Social Media Strategy

Here are 3 social media statistics that might be outright lies, and 3 counter-metrics to turn to for a more truthful measurement.

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Social Media Strategy: Navigating Twitter Chats & Hash Tag Fever

Social Media Strategy

Twitter chats seem to be all the rage. They are a social event on using the concept of a hash tag (#). Hash tags historically have been a way to categorize tweets in topics, by conference, and other events held historically outside of Twitter. Attendees or social media junkies can view the twitter stream and view the highlights of an event by following the hash tag conversation.

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